Professional Studies-Company

Chapter I.Company Profile

About the Company
Easy Ltd is a growing company.We have 5 years experience in mobile technology.The company try to compete with other mobile product from other company.Now we have 3 branch in different big cities in Jakarta,Bandung,and Jogjakarta.We always have innovation in making mobile phone.

Company Name : Easy Ltd.
Date to be Founded : September 2004
Founder : Jecika Afrilliyanti
Empolyees : 100 Peoples
Address : Easy Plasa, Sudirman Street
Kav. 70-75, South Jakarta
Tel : 021 8505455, 021 8505466
Fax : 8505465

History
We name the company “ Easy Ltd ” to inform an easy access in communication. Easy Ltd spesialising in creting a concept of mobile technology. The company always try the best for customer satisfaction, by developing new concept of mobile.

Portfolio
- easy Ltd launch a new concept of Personal assistant mobile, The “ X-tag ” on March 2008.
- Launch a “ Music Phone “ on october 2007
- Launch the “ G – Mobile “ a game Phone on December 2006
- Creating a dual band Phone, the “ D-acces “ on January 2006
- Easy Ltd launch a new concept of Slim Shiny Mobile, the S2S Phone on March 2005

Target Audience :

Female – Male
22 – 35
young Executive
Active
A – B
Purpose of the Launching
- To Introduce new concept of mobile
- To create awareness and interest
- To Attract our Target Audience


Chapter III THEME

Theme :
“ A new Pocket Personal Assistant, make your life easier “

The Theme is based on function of the X-tag mobile for the executive.

Chapter IV STRATEGIES

Media
Television :

- O channel
- Trans TV
- Global TV
- SCTV

Magazine and Tabloid :

- SWA - Pc media
- Ponsel - Snap
- Tnt - Majalah Tempo
- Stuff

News Paper:

- Tempo
- Kompas
- Seputar Indonesia

The launching
-Venue : Ballroom 5thRitz Carlton hotel
- Date : 10 April 2008
- Time : 11.00 – 14.30
- Guesses : 100 guess

Moderator :Choky Sitohang

Quotations
· Hotel
Hotel Ritz Carlton
· Artist
Maliq & d’essentials,Glenn Fredly ,Rio Febrian and Audy
· Sound system
THREE CHORDS SYSTEM
· MC
Tantowi yahya and Becky Tumewu
· Documentation
Moonlight Entertainment
· Stand Of Sponsorship(Telkomsel and ESIA)